How to Write a B2B Account Plan That Actually Gets Used
Most B2B account plans sit in a folder and collect dust. Here is the framework Irish sales teams actually use to win and retain enterprise accounts.
Founder of DublinRush. Writing about B2B growth, marketing strategy, and Ireland's digital economy.
158 articles published
Most B2B account plans sit in a folder and collect dust. Here is the framework Irish sales teams actually use to win and retain enterprise accounts.
Irish SMEs are adopting AI tools at roughly half the rate of their UK and US counterparts. The gap is real, the reasons are specific, and the window to catch up is closing.
Everything DublinRush has published on B2B sales in Ireland, lead generation, pipeline management, cold outreach, sales team structure, and closing. One page, fully linked.
What the coworking spaces in Dublin actually cost, who each one suits, and which ones aren't worth the money. No sponsored listings, no filler, just the honest breakdown.
Irish companies are spending €50k+ on consultants for work an AI assistant does in minutes. Here's why Claude is the unfair advantage your competitors don't want you to know about.
RTÉ director general Kevin Bakhurst's recent confirmation that the broadcaster's pay cap will remain unchanged following the departure of Claire Byrne to
Danish renewable energy giant Orsted has agreed to offload its Irish-headquartered European onshore wind business to Copenhagen Infrastructure Partners (CIP)
The world of espionage has unmistakably transitioned from shadowy alleyways to server rooms, and Ireland, Europe’s tech darling, finds itself in the crosshairs
In a market where stability is often the closest thing to certainty, the recent plunge in silver prices, after flirting briefly with peaks above $40 (€33.70)
The European Union and the smaller euro area have quietly continued their march of modest economic growth through every quarter of 2025, shrugging off the
Two consecutive quarters of GDP contraction and the official response was essentially 'grand, sure'. Here's what the CSO data actually shows, and what it means for Irish businesses planning 2026.
Rory Godson's revelation that Powerscourt, the reputed Irish public relations consultancy, was kickstarted without a cent of outside capital, just a credit
As Ireland stands on the cusp of assuming the rotating presidency of the European Union, it finds itself confronting more than just the usual political
Dublin IT services firm Origina has announced plans to create 350 new jobs at its new headquarters in Sandyford, a development supported by Enterprise
Ryanair’s Michael O’Leary has chosen an unconventional battleground to highlight the Irish Government’s indecision: Fox News, ahead of St Patrick’s Day no
The recent announcement that Powerscourt Distillery, nestled on the iconic Powerscourt Estate in County Wicklow, is set to be acquired by the US investment
Nearly one in four Irish consumers have experienced some form of personal data leak, a figure recently estimated by Eir that casts a long shadow over
The recent appointment of provisional liquidators to an investment firm based in Athlone, following an application by the Central Bank of Ireland, deserves
Michael O’Leary, Ryanair’s ever-outspoken CEO, has pitched a rare vote of confidence in China’s state-owned aircraft manufacturer, Comac. He expressed hope
€6.91 million pre-tax profit on revenues that should be generating multiples of that. IKEA Ireland's 2024 accounts are a useful window into what's quietly happening to consumer spending in this country.
As 2026 looms, the murmur of regulatory teeth finally being shown towards dodgy box users, those who stream subscription content illegally via set-top boxes
The recent handover of a €60,000 painting by RTÉ to a Dublin-based gallery has grabbed headlines more for its symbolic resonance than sheer monetary value. At
The recruitment landscape, never known for proceeding at a leisurely pace in the tech sector, is undergoing a transformation as artificial intelligence
At the start of next month, An Post will raise the price of a standard stamp by 20 cent to €1.85, a move that, while seemingly minor in isolation, offers a
Come January 1, 2029, the eurozone will welcome a new member, not a country, but an entirely new form of money: the digital euro. The European Central Bank’s
Michael O’Leary, CEO of Ryanair, Ireland’s flagship airline and one of Europe’s most audacious business figures, was recently candid to say the least, calling
Lansdowne Oil and Gas has secured litigation funding from a US law firm to pursue a claim exceeding $100 million against the Irish Government relating to the
The recent revelation that Nutriband’s Dublin-based subsidiary faces an involuntary strike-off for neglecting to file annual returns for seven years is more
Vodafone Ireland has been ordered by the Commission for Communications Regulation (ComReg) to refund €894,000 to approximately 20,000 customers who were
The Economic and Social Research Institute (ESRI) has forecast no meaningful increase in Ireland’s housing output next year, a projection that feels less like
This Christmas, Ibec predicts a 3% rise in consumer spending across Ireland, an uptick that translates into an additional €1,600 per household. For Irish
Fintech newcomer Bunq has increased its savings deposit rates in Ireland, trumpeting one of the highest returns on offer in the market. At first glance, this
The recent news that Kenny Jacobs, Chief Executive of the Dublin Airport Authority (DAA), is bracing for a potential suspension by elements within the board
The latest Economic and Social Research Institute (ESRI) report has issued a cautionary tale that’s all too familiar to Irish policymakers and business
Inflation has ticked up to 3.2% year-on-year, marking the highest level since February 2024. While headline inflation figures often dominate soundbites, the
This festive season, Irish families are bracing themselves for a bill averaging €1,792 for a family of four, a figure that inevitably raises eyebrows in
Elon Musk’s social-media platform, now known simply as X, has initiated nine judicial reviews against Ireland’s media regulator, the Broadcasting Authority of
On its first day of trading following the announcement by Standard & Poor's that building materials giant CRH will be added to the coveted US S&P 500
Ireland has signed an agreement with Australian counterparts to study Australia's forthcoming ban on social media access for users under 16. This is more than
The recent conversion of €18 million in loans into equity by shareholders of the Curragh Racecourse, including high-profile figures like John Magnier and JP
The Irish Government has announced a significant push to accelerate infrastructure projects by narrowing the grounds on which judicial reviews of planning
The Irish media regulator has launched a formal investigation into the protocols employed by TikTok and LinkedIn regarding anonymous reporting of suspected
The plaintive voice of a small shop owner in Limerick city lays bare the challenges quietly eroding the backbone of local Irish commerce. With mounting
The latest accounts from Arq, the fashion label spearheaded by influencer-turned-entrepreneur Rosie Connolly, reveal a €2.1 million profit over a six-month
The recent acquisition of The Tuam Herald by Celtic Media Group marks another chapter in the ongoing consolidation of Ireland’s regional press. As one of
Mediahuis Ireland, the publisher behind some of the country’s most established titles including the Irish Independent and Crime World, has reported a
Irish aparthotel chain Staycity has announced revenue topping €243 million, buoyed by its expansion into Portugal, Austria, and the Netherlands this year. For
Ryanair’s recent legal defeat in the UK, where the airline failed to have a compensation claim against it dismissed because passengers enlisted third-party
When Stuart McCaul sealed the acquisition of Big Red Book, a well-established player in Ireland’s accounting software market, it was more than just a business
The tech world has decided: phone calls are the enemy. They're "interruptions." They're "synchronous overhead." They're relics of a bygone era when people
Everyone's complaining about Google taking control of Adwords with AI. Here's the contrarian truth: they're wrong. Why embracing AI automation is your only winning move in 2025.
The recent revelation that An Post's outgoing CEO, David McRedmond, earned a relatively modest salary of 250,000 since 2019, without adjustment for market
Adrian Weckler’s recent commentary on the European Union yielding to pressures from the United States and Big Tech on artificial intelligence regulation and
Irish exports to the United States recorded a sharp uptick in September, rebounding from the disruptions caused earlier in the year by the imposition of
The former post office building in New Ross, Co Wexford, recently hitting the market marks more than just the end of a community era, it reflects subtle but
The recent announcement that the Government intends to increase the levy on private health insurance premiums will resonate uneasily with Irish households who
The Irish Academy of Engineering’s recent call for Ireland to "commence preparation" for nuclear energy, specifically small modular reactors (SMRs), jolts a
Kenny Jacobs, the head of the Dublin Airport Authority (DAA), has indicated his willingness to remain in his role and work alongside the existing board. This
The latest Daft.ie rental report reveals rents have surged by a third since before the pandemic, marking 18 consecutive quarters of increases. This is no mere
From tomorrow, Ryanair passengers must present digital boarding passes, no exceptions. The budget airline’s shift to mandatory digital check-ins is far from
In a striking development that spotlights headwinds in Dublin’s commercial real estate landscape, a substantial office building in the north docklands has
There was a time when marketing was ruled by gut instinct.The sharpest minds in advertising didn’t need dashboards, they needed intuition. They could smell a
Irish B2B companies are producing more content than ever and getting less from it. Here's what actually moves buyers in 2026, with numbers, not buzzwords.
Discover what is email deliverability and learn expert strategies to improve inbox placement and ensure your B2B emails reach the inbox.
Discover 7 essential lead scoring best practices to refine your strategy, improve lead quality, and boost conversions. Learn from the experts today.
Unlock sales efficiency with our guide on what is lead scoring. Learn to build a model that prioritizes high-value leads and boosts conversion rates.
Discover the top 8 cold calling scripts examples strategies and tips. Complete guide with actionable insights.
Learn how to handle sales objections effectively. Discover proven strategies to overcome objections and boost your sales success today.
Learn what is social selling, how it works, and why it's a game-changer for B2B sales. Discover strategies to build relationships and drive revenue.
Learn how to qualify sales leads with proven frameworks and data-driven tactics. Turn more prospects into customers and streamline your sales process today.
Unlock growth with our guide to B2B conversion rate optimization. Learn proven, actionable strategies to convert more B2B leads and increase revenue.
Discover proven international market entry strategies to guide your global expansion. Learn to choose the right model, from exporting to direct investment.
Unlock higher open rates with our guide to email subject line best practices. Learn 8 actionable B2B strategies for crafting emails that get opened in 2025.
Build a winning competitive analysis framework to outperform rivals. This guide gives you the models, tools, and strategies to turn market data into action.
Boost replies with our 6 B2B sales follow up email templates for the Irish market. Get GDPR-compliant examples & analysis to close more deals in 2025.
Create a compliant sample email consent form with our guide. Learn to navigate GDPR and CAN-SPAM to build trust and grow your email list the right way.
Unlock global success with this guide to intercultural communication in business. Learn to navigate cultural differences and build stronger international teams.
Discover effective sales follow up email templates to boost your outreach. Get tips and examples to improve your sales follow ups today.
Discover top process optimization strategies to boost B2B sales. Learn how to implement Lean, Six Sigma, and AI to streamline outreach and increase conversions.
Discover top outbound marketing strategies to boost your B2B growth in Ireland. Learn effective tactics for 2025 and beyond. Click to explore!
Explore 7 real-world sales dashboard examples to boost your team's performance. Get actionable insights on metrics, layout, and tools to build your own.
Unlock growth with our guide to sales funnel analysis. Learn to identify leaks, optimize conversions, and turn your customer journey into a revenue engine.
Unlock growth in Ireland with our guide to 9 powerful sales prospecting methods. Learn actionable B2B tactics from cold email to social selling and boost ROI.
Discover the best time to send cold emails for higher open rates. Our 2025 guide covers optimal days, times, and industry nuances for Ireland and beyond.
Discover 7 proven cold email templates for sales. Boost your outreach with our expert analysis, actionable tips, and replicable strategies for 2025.
Discover proven lead generation for small business. Boost your growth by attracting and converting ideal customers effortlessly.
Learn how to improve sales team performance with proven tips and strategies. Boost your team's success today and drive more sales!
A practical guide to sales territory planning. Learn how to design, segment, and manage territories to drive revenue and boost sales team performance.
Master the email deliverability best practices for B2B outreach. Our 2025 guide covers authentication, list hygiene, and GDPR for the Irish market.
Build a modern sales enablement strategy that drives real revenue. Learn how to align teams, create high-impact content, and measure success.
Discover 9 proven B2B lead generation strategies to accelerate growth in Ireland. Learn actionable tactics for content, email, LinkedIn, and more.
Download our proven sales account plan template to build stronger client relationships and drive revenue. Get the strategic framework top sales teams use.
Unlock your team's potential with this guide to sales performance improvement. Learn actionable strategies for auditing processes, setting KPIs, and using tech.
Unlock growth with our guide to B2B customer segmentation. Learn proven models, actionable frameworks, and strategies that boost ROI and customer loyalty.
Explore 8 detailed B2B sales playbook examples. Learn from HubSpot, Salesforce & more to build a winning sales strategy for your team. Actionable insights.
Discover how sales process optimization drives B2B growth. Our guide provides actionable strategies for mapping workflows, fixing bottlenecks, and using tech.
Master these 8 cold email best practices to boost conversions in Ireland. Get actionable tips on personalization, GDPR, follow-ups, and more for 2025.
Download our proven communication plan template to align your team, engage stakeholders, and drive project success. Built for real-world business challenges.
Discover 9 essential content marketing best practices for B2B growth. Learn planning, creation, distribution, and measurement to elevate your strategy.
Discover 10 powerful sales prospecting techniques tailored for the Irish market. Boost your B2B sales with GDPR-compliant, AI-driven strategies.
Learn how to handle the 8 most common sales objections with proven strategies. Boost your sales skills and close more deals today.
A founder's guide to building a startup sales team. Learn how to hire the right talent, create a winning process, and scale your revenue from day one.
Learn how to manage remote sales team effectively with proven strategies on hiring, tools, and performance to boost results and drive success.
Unlock growth with our expert guide to lead generation Ireland. Learn proven B2B strategies, GDPR compliance, and localization to get high-quality sales leads.
Boost your B2B results with our comprehensive email marketing audit checklist. Covering deliverability, GDPR, content, and automation to maximize ROI.
Discover 10 powerful market penetration strategies to accelerate your Irish B2B growth. Learn proven tactics for increasing market share and sales performance.
Discover expert tips on Irish business etiquette to excel in meetings, communication, and building lasting professional relationships in Ireland.
Craft a winning startup strategy. Define, price, succeed.
7 GDPR email consent examples for compliant B2B outreach.
Boost loyalty with 9 GDPR-compliant B2B retention strategies.
Boost B2B sales with 8 proven lead nurturing examples.
Transform lead qualification with proven B2B strategies.
Boost sales with proven tracking systems & real strategies.
Boost B2B sales with a winning pipeline strategy.
Grow globally with proven expansion strategies.
Everyone’s out here automating spam, rewriting the same blog posts with AI, and pretending their 5-step funnel is revolutionary.
Cut costs, boost ROI with proven B2B strategies.
Boost B2B sales in Ireland with 8 powerful coaching techniques.
For freelancers and small business owners, SaaS tools have become indispensable. From project management and design to accounting, CRM, and email marketing,
Boost conversions with the perfect sales template!
Boost your startup with proven lead generation strategies.
Boost Email Open Rates with Expert Tips!
Boost B2B outreach with top6 cold email templates & expert tips.
Proven B2B Lead Generation Strategies to Fill Your Pipeline
Boost sales with expert SDR training & proven strategies.
Boost B2B sales with proven customer research strategies.
Unlock 7 methods to dominate revenue in 2025.
GDPR checklist: Ensure lawful B2B outreach.
Leverage data for B2B sales success.
Boost remote SDR teams in Ireland for B2B sales success.
Unlock B2B sales success with live events & conferences
Boost B2B outreach in Ireland with email marketing.
Boost B2B sales in Ireland with localized messaging.
Most Irish B2B teams are either ignoring GDPR or paralysed by it. Here's what the regulation actually says about cold outreach, and how to stay compliant without killing your pipeline.
Explore Ireland's Evolving B2B Sales Landscape
Bypass gatekeepers, connect with key decision-makers.
Trust in finance: Expert insights for CFOs.
Target CFOs & finance directors with personalized B2B outreach.
Boost income with expert affiliate marketing guides.
Reach CFOs & finance leaders with targeted B2B strategies.
Selling into Irish banks, funds, or fintechs? The procurement process is slower, more compliance-heavy, and more committee-driven than almost any other sector. Here's how it actually works.
Expert strategies to sell to financial services companies.
Overcome skepticism in finance with effective cold outreach.
Enable compliance, drive trust & growth in regulated industries.
Close deals with financial institutions in 2025.
Banks meet Fintechs: Explore the future of finance
Sell to financial services companies with a targeted approach.
Dublin's top 10 rising startups in fintech, AI & clean energy.
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Dublin: Ireland's thriving tech hub.
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