Paul Allen

Paul Allen

A Digital Marketing Nerd, I have 13 years of experience ranging from working as a Business Analyst for Google to Running Digital Marketing at Enterprise Companies to Running my Own Digital marketing agency and consulting companies.

How to Vet SaaS Subscriptions to Cut Costs

Moira Rose from Schitt’s Creek clutches her wigs dramatically, captioned: “Saying goodbye to that SaaS that nobody uses.”

For freelancers and small business owners, SaaS tools have become indispensable. From project management and design to accounting, CRM, and email marketing, there’s a cloud-based solution for just about every business function. And while these tools often promise greater efficiency,…