Paul Allen

Paul Allen

A Digital Marketing Nerd, I have 13 years of experience ranging from working as a Business Analyst for Google to Running Digital Marketing at Enterprise Companies to Running my Own Digital marketing agency and consulting companies.

Creating Trust in Cold Outreach for Financial Services

American Psycho Cold Email Meme

Overview of Cold Outreach in Financial Services Cold outreach in the financial services industry is often met with skepticism. Financial firms, particularly banks, investment firms, and fintechs, operate in a highly regulated, risk-averse environment. These organizations are responsible for sensitive…

Selling Compliance-Driven Tools to Regulated Industries

Steve Carell in the Big Short Meme about Compliance

Regulated industries are those that operate within frameworks established by government or industry standards to ensure that businesses comply with specific legal, ethical, and operational guidelines. Among the most regulated sectors is the financial services industry, which includes banks, investment…

What Financial Executives Want from B2B Vendors

Picture of a man doing a Finance Deal

The financial services sector is a cornerstone of the global economy. It includes a broad range of industries, from banking and investment management to insurance and fintech. These institutions are responsible for managing the flow of capital, providing investment opportunities,…