Paul Allen

Paul Allen

A Digital Marketing Nerd, I have 13 years of experience ranging from working as a Business Analyst for Google to Running Digital Marketing at Enterprise Companies to Running my Own Digital marketing agency and consulting companies.
  • Joined: September 11, 2022
  • Articles: 184

How to Vet SaaS Subscriptions to Cut Costs

Moira Rose from Schitt’s Creek clutches her wigs dramatically, captioned: “Saying goodbye to that SaaS that nobody uses.”

For freelancers and small business owners, SaaS tools have become indispensable. From project management and design to accounting, CRM, and email marketing, there’s a cloud-based solution for just about every business function. And while these tools often promise greater efficiency,…

CRM + Email Marketing for Solo Creators

"Tony Stark building Iron Man suit in cave meme representing solo creators building a CRM and email marketing system from scratch."

As a solo creator or freelancer, your time is your most precious resource, and managing clients without the right systems in place can quickly drain it. Between onboarding, project updates, follow-ups, and staying top-of-mind with past clients, juggling communications manually…